Only black was yesterday: At the METZELER booth at the Custombike exhibition, a tire with orange sidewalls can be seen for the first time. With a visitor survey, the manufacturer gathers the reactions to new design options in this area. In addition, attractive exhibits from the luxury manufacturer Thunderbike lure the custom bike fans to the stand of the German tire brand.
The tires with the exclusive color scheme are presented on a genuine Thunderbike based on a Harley-Davidson Softail Slim. With this highlight, METZELER wants to gather feedback on the new tire design among the custom bike fans.
"We deliberately chose Custombike as the world's largest show of remodeled bikes for this purpose, as visitors here are particularly receptive to new trends," explains Martin Schaumlöffel, Marketing Manager at METZELER. "Obviously choosing Orange's corporate color from Harley-Davidson for our test run with colored side walls was obvious, as many of the bikes here are based on a Milwaukee Big Twin. We are very curious to see how these colored prototype tires reach the customizers and their customers.
Serial production is definitely not excluded. "
In any case, it may be worth completing one of the "Orange Wall" questionnaires available at the show, as METZELER is giving away one set of ME888 Marathon Ultra of their choice among all participants.
At METZELER, however, it is not just the tires that are individual: even those who want a new professional design for their helmet are right at the stand with the elephant in the logo. The well-known Belgian artist Roland Groteclaes will visit METZELER on 2 and 3 December 2017, where he will provide the visitors' helmets with an individually selectable, sophisticated design.
But that's not all - visitors to the fair in Bad Salzuflen will be able to see for the last time at the METZELER stand the grand prize of the big 2017 promotional raffle around the marathon tire family. The Harley-Davidson Sportster 48, worth some 20,000 euros, also refined by Thunderbike, will officially be handed over to the lucky winner at the fair.
100/90 -19 (57H) ME 888 MARATHON ULTRA OWW
150/80 B16 (77H) ME 888 MARATHON ULTRA OWW
