Pirelli Moto have committed funds and support to 'Get On', the Motorcycle Industry Association campaign to get Britain biking. The company, which is part of Pirelli UK Tyres Ltd, is responsible for Pirelli and Metzeler motorcycle tyre brands in the UK.
The industry wide campaign, which promises to allow people from all over the UK to get on a motorcycle or scooter for the first time, is seen by Pirelli Moto as an important part of the diverse UK market. The company has class leading tyres for all machines including supersport, touring, commuting, off-road and scooters.
The Get On Campaign , which was launched to the trade and media one earlier this month, will promote motorcycling to a wider audience and ultimately give tens of thousands of people a first riding experience, through professional training centres across the UK. The initiative has the full backing of the UK's major motorcycle distributors including BMW, Kawasaki, Harley-Davidson, Honda, Piaggio, Suzuki and Yamaha. The campaign is designed to drive new enquirers to a website designed for the new to biking public and can be viewed at www.geton.co.uk
The Pirelli Moto - Get On partnership allows both the distributor and its dealers to demonstrate their support for the campaign through point of sale and promotional literature.
Steve Kenward, Motor Cycle Industry Association Chief Executive , commented; " It's very important that major brands such as Pirelli and Metzeler are backing the Get On campaign, it adds credibility to what the industry is doing- effectively looking for new blood and growing the market"
Gianmarco Spigolon , Director of Pirelli Moto UK , concurred, " We are fully supportive of the Get On Campaign- we all have to look to the future and not just our current bikers. It's a very forward-looking initiative and reflects our own philosophy of innovative marketing plus dealer support"
For more information on Pirelli and for high-resolution images please contact:
Harley Stephens hstephens@capitalize.co.uk (Tel: 020 7940 1718 / Mobile: 07710 358836)
Pirelli Notes:
- Pirelli is the control tyre of the British Superbike (BSB) (2008-2010) and World Superbike (WSBK) Championships (2004-2012)
- Pirelli race activities help develop cutting edge road tyres Pirelli create tyres for every segment of motorcycling including supersport, sport touring, adventure, off-road and scooter products
- The Pirelli Diablo range of tyres have been developed as the ultimate road legal race bred tyres
- For more information on Pirelli products and activities visit www.pirellimoto.co.uk
- BSB specification tyres can actually be bought by any racer or track day rider from top tyre dealerships
- BSB is the most watched domestic motorcycle race series in the world
"Get On" Notes:
- Get On is a three year campaign to get the nation biking and is funded by a levy on every motorcycle and scooter sold in the UK by participating Get On manufacturers and dealers
- The official website www.geton.co.uk gives details of the companies who are supporting this campaign
- Riding taster sessions are free and details of where they can be taken are on the website
- A motorcycle, or scooter if preferred, riding jacket, gloves and helmet will all be available, free of charge, at the training centres offering the riding taster sessions
- Each taster session lasts for approximately one hour
- All riding is conducted in a safe environment and does not take place on main roads
- International non-profit organisation Riders for Health will be involved in elements of the PR campaign, which will be revealed as the campaign goes on
- Riders for Health saves lives in Africa by managing and maintaining motorcycles used in the delivery of health care and vital services to rural communities.
- For more information about Get On please contact: Jonathon Bates - getonpressoffice@capitalize.co.uk or 020 7940 1700 / 07825 427461
Iconic Italian brand Pirelli has appointed Capitalize to promote its motorcycling activities in the UK. The remit will include a PR campaign for Pirelli and Metzelers extensive racing activities, to publicise the fast-growing product range through specialist and trade motorcycling media as well as to a wider audience through motorsport, national and consumer lifestyle outlets.
Pirellis racing portfolio ranges from sole control tyre for the World Superbike Championship and British Superbike Championship to its huge presence at landmark road racing events including the Isle of Man TT, North West 200 and Macau GP as well as widespread club racing events. The company has also claimed victories in the 2008 MX1 and MX2 Motocross Championships, bringing its tally to an amazing 51 World Championship crowns.
Through its extensive dealer network, Pirelli supplies product to all segments of the motorcycling market from cutting edge Supersport tyres through to Touring, Adventure, Off-Road, Commuter and Scooter tyres. The companys mission statement is to be the number one tyre brand in the UK.
Capitalizes campaign will emphasise the heritage, racing development and high quality of the Pirelli brand and its products, endorsing the brands Power is Nothing Without Control message. The agency will represent Pirelli at British Superbike rounds and major road racing events, as well as providing an ongoing press office service from its London base.
Capitalizes appointment further enhances the agencys motorsport, motorcycling and motoring portfolio of clients which includes the Department for Transports THINK! Road Safety campaign, the International Motorcycle & Scooter Show, the Motor Sports Association, Big Earth (the TV production company behind TVs Long Way Down and By Any Means), and air racing series Aero GP.
Gianmarco Spigolon, Managing Director of Pirelli Moto UK, commented, We are thrilled to announce Capitalizes appointment and very much look forward to working with them. They have an excellent reputation in the industry and we believe they can carry our brand beyond our existing race fans to an even wider audience.
Harley Stephens, Account Director at Capitalize, said, We feel extremely honoured to have been chosen by Pirelli and are really looking forward to the challenge of promoting the numerous products through its motorcycle racing activities.
In celebration of its first hugely successful season in British Superbikes, Pirelli would like to offer you an exclusive £25 CASH BACK on any matched pairs of Diablo Tyres.
www.pirelli.co.uk
Thanks to its winning experience in off-road with the Scorpion products since 1980 and its knowhow on road tyres, Pirelli is re-entering the enduro street segment with the new SCORPION TRAIL. To obtain a breakthrough product, Pirelli has selected this tyre with an intensive series of real condition tests. The main aim is to provide a multi-purpose tyre tested in the toughest conditions: in different temperature ranges from the North Cape of Africa to Dakar, on long distance runs - collecting and working out on road data from a 6,500 mile route, or in the extreme conditions of the African desert with a rally in Tunisia.
FGSport announce that Pirelli will be the official tyre supplier for the FIM Superbike World Championship for a further three years after the conclusion of the current contract, therefore until the end of 2012. The supply, as already envisaged in the current agreement, will include the FIM Supersport World Championship, the Superstock 1000 FIM Cup and the UEM Superstock 600 European Championship.
130/60 B23 (65H) NIGHT DRAGON new size 2015
Daytona, Florida - There are events that must be lived, and the presentation of the new Pirelli NIGHT DRAGON during the Daytona Speed Week is one of them.
Pirelli, since ever meaning of excellence, performance and passion, has chosen this event to present its new performance product for the custom bikesNight Dragon represents the contact between performance and style, between the world of speed and the custom world, between the passion that always has characterized Pirelli values and products, and the passion of the V-Twin world.
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