Iconic Italian brand Pirelli has appointed Capitalize to promote its motorcycling activities in the UK. The remit will include a PR campaign for Pirelli and Metzelers extensive racing activities, to publicise the fast-growing product range through specialist and trade motorcycling media as well as to a wider audience through motorsport, national and consumer lifestyle outlets.
Pirellis racing portfolio ranges from sole control tyre for the World Superbike Championship and British Superbike Championship to its huge presence at landmark road racing events including the Isle of Man TT, North West 200 and Macau GP as well as widespread club racing events. The company has also claimed victories in the 2008 MX1 and MX2 Motocross Championships, bringing its tally to an amazing 51 World Championship crowns.
Through its extensive dealer network, Pirelli supplies product to all segments of the motorcycling market from cutting edge Supersport tyres through to Touring, Adventure, Off-Road, Commuter and Scooter tyres. The companys mission statement is to be the number one tyre brand in the UK.
Capitalizes campaign will emphasise the heritage, racing development and high quality of the Pirelli brand and its products, endorsing the brands Power is Nothing Without Control message. The agency will represent Pirelli at British Superbike rounds and major road racing events, as well as providing an ongoing press office service from its London base.
Capitalizes appointment further enhances the agencys motorsport, motorcycling and motoring portfolio of clients which includes the Department for Transports THINK! Road Safety campaign, the International Motorcycle & Scooter Show, the Motor Sports Association, Big Earth (the TV production company behind TVs Long Way Down and By Any Means), and air racing series Aero GP.
Gianmarco Spigolon, Managing Director of Pirelli Moto UK, commented, We are thrilled to announce Capitalizes appointment and very much look forward to working with them. They have an excellent reputation in the industry and we believe they can carry our brand beyond our existing race fans to an even wider audience.
Harley Stephens, Account Director at Capitalize, said, We feel extremely honoured to have been chosen by Pirelli and are really looking forward to the challenge of promoting the numerous products through its motorcycle racing activities.
In celebration of its first hugely successful season in British Superbikes, Pirelli would like to offer you an exclusive £25 CASH BACK on any matched pairs of Diablo Tyres.
www.pirelli.co.uk
Thanks to its winning experience in off-road with the Scorpion products since 1980 and its knowhow on road tyres, Pirelli is re-entering the enduro street segment with the new SCORPION TRAIL. To obtain a breakthrough product, Pirelli has selected this tyre with an intensive series of real condition tests. The main aim is to provide a multi-purpose tyre tested in the toughest conditions: in different temperature ranges from the North Cape of Africa to Dakar, on long distance runs - collecting and working out on road data from a 6,500 mile route, or in the extreme conditions of the African desert with a rally in Tunisia.
FGSport announce that Pirelli will be the official tyre supplier for the FIM Superbike World Championship for a further three years after the conclusion of the current contract, therefore until the end of 2012. The supply, as already envisaged in the current agreement, will include the FIM Supersport World Championship, the Superstock 1000 FIM Cup and the UEM Superstock 600 European Championship.
130/60 B23 (65H) NIGHT DRAGON new size 2015
Daytona, Florida - There are events that must be lived, and the presentation of the new Pirelli NIGHT DRAGON during the Daytona Speed Week is one of them.
Pirelli, since ever meaning of excellence, performance and passion, has chosen this event to present its new performance product for the custom bikesNight Dragon represents the contact between performance and style, between the world of speed and the custom world, between the passion that always has characterized Pirelli values and products, and the passion of the V-Twin world.
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This text dives into the extreme stresses placed on motorcycle tires at high speeds, highlighting the impressive performance of these seemingly simple components.
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